The Firm

Why is Ellle Studio spelled with three L's? Many think it's a typo because of the name, but the three "L's" encompass the true meaning of my workshop in Strada in Chianti.

The three L's represent two fundamental concepts. The first is "Long Life Loco": Loco was my nickname at the beginning, back in 2019 when I was self-taught, printing my first t-shirts. It's a constant reminder of where I started, so I don't lose the hunger and energy to conquer the world.

The second reason is that, as an independent brand, I literally do the work of three people: there's a Lorenzo who thinks and conceptualizes, a Lorenzo who designs the patterns, and a Lorenzo who cuts and sews everything by hand.

The fashion world is full of arrogance. I consider myself an artisan. I hate fast fashion because it's a rotten product from beginning to end. I don't make disposable clothes. Those who buy Ellle Studio don't just buy an item, but the time, durability, and respect for the material.